Confession: I am old. I’ve been out of college for three years, and I loved Snapchat for a hot minute. But then I graduated, and my friends were still in college sending snaps from mixers, and I had nothing to snap other than excited faces when I fixed the dreaded copier and “I miss you too!” to members of my Greek family. When I got my new iPhone a few months ago, I decided to give Snapchat another try. This time, I was ready to take on Snapchat like a blogger!
I was really disappointed when I posted my Snapchat code to Instagram and Twitter and only got 15 followers. So I started toying around with things, and I’ve become much more confident in my Snapchat skills! If you’re looking to grow your following on Snapchat or need suggestions on what to post, I’m excited to share mine with you today! (And if you want to pre-creep, my Snapchat username is the same as all of my social accounts – seersuckersass)
Cross promoting teasers • This one helped me out the most! Last weekend, my newest Rocksbox came in the mail. So I shared on Twitter and Instagram that I would be unboxing it on Snapchat and left my username… Boom! Instant followers. Cross promoting on other social accounts is probably the biggest way that I gain followers.
Giveaways • I’m a big fan of College Prepster! On occasion, Carly will give away some of her branded stickers via Snapcat. She includes a web address on her snap, and then followers will go to the form and input their address. There’s usually a limited number, so it’s like a little contest. A sticker might not seem like much, but who doesn’t love stickers?! If you have cute branded items for your blog, or if you’re doing a giveaway, snap about it! (But tweet about it first!)
Play nice • I hate seeing snaps of bloggers making fun of the way someone else dresses. Fashion blogging is all about embracing personal style, so why would you make fun of how someone else dresses? It’s immature, mean spirited, and a great way to get deleted and tarnish your personal brand.
Use your “analytics” • You can see how many people have viewed and taken screenshots of each snap. If outfit snaps tend to get lots of screenshots, keep those coming!
Use discretion in following back • I follow most people back on Snapchat because I like to interact, and I like to know what the people that are following me like! However, I don’t usually follow back men I don’t know or have no connection to. After getting a few weird messages, I decided that was what was best for me.
Write a blog post about your strategies 😉 • Seriously, do it! And then send me the link, because I’m always looking for more ideas!
Unboxings • I talked about this earlier on, but unboxings are a great way to gain followers on Instagram. Whenever I get a goodie for a sponsored post or a review, I like to post it on Snapchat first! If I receive beauty products, I’ll unbox and then do my first impressions. I reviewed a COVERGIRL mascara and lipstick on the blog yesterday, but I had already shared my first impressions of the products on Snapchat last week!
Travel • I posted a ton of photos from my trips to New York & Connecticut on Snapchat! Travel snaps are probably my favorite thing to see in people’s stories, because they either give me a major case of wanderlust or evoke memories if I’ve been there before.
Day in the life • Sometimes when I’m alone in the office, I’ll do a “day in the life” Snapchat, where I (satirically) show people how exciting my job is. I’m a very curious person, so I always enjoy seeing what someone else’s job is like, especially if it’s in a field that I’m interested in.
New blog post • I like to let people know that I have a new blog post up and include a URL back to my site. There’s not really any way to track if it works, but it’s fun to have one more promotional outlet!
Ask a question • Want people to interact with you? Ask them a question. Trying to decide on a new conditioner? Can’t decided between a color of nail polish? Ask!
Things that you don’t share anywhere else • Don’t get weird with me here… Keep it appropriate! Here are some examples: I don’t feel the need to alert Twitter every time that I have a glass of wine, but on Snapchat I’ll share a photo of the bottle of wine that I just bought at the store because it’s my favorite! My boyfriend doesn’t want to be on my blog, but he is totally cool with being the star of my Snapchat story. I don’t post photos of my face on Twitter, but I will send super silly and unflattering photos of myself on Snapchat. My photos aren’t styled, and I’m not wearing makeup half of the time. I love doing this, because I think it not only gives a little more insight into my life, but it always shows that bloggers are real people.
I hope you found this post to be helpful! If you have Snapchat, be sure to connect with me!
What are your Snapchat strategies?!
PS – Total teaser, but I’m getting a hair makeover tonight, and I will be snapping the whole thing and first reveal 😉