I’ll preface this by saying that I know my blog is a small blog; I don’t have a million readers every month. However, I’ve noticed that in 2015, my traffic has increased drastically. I’m really excited to share with you how I increased my blog traffic, and I hope that these tips will help you to increase your blog’s traffic, as well!
1. Create quality content. If your content isn’t up to par, there’s a good chance that people won’t come back. I always strive for my content to be genuine and a reflection of who I am, and I keep my reviews honest to preserve my integrity. When I submit a post on here, I’m showing y’all a little piece of myself, so I want to be sure everything is linked properly and spelled correctly! (If you’re taking the time out of your day to check out my little corner of the internet, it’s the least that I can do for you!) One of the most helpful things I’ve found in creating quality content is printing a blank calendar for the month (I like WinCalendar,) writing out holidays or major sales, and then planning out relevant content around them. It has done wonders with curbing my writer’s block!
2. Display “pinnable” images. I spent a large part of my blogging “career” in denial that my images sucked. So I started studying the “bigger bloggers” and how they posed, where they posed, their methods to laying things out for product shots, etc., and I definitely think that has helped me to improve. When I take photos or create graphics, I try to make them “Pinterest” worthy. (Again, if you’re taking the time to come check out my blog, the least that I can do is provide you with aesthetically pleasing graphics!)
3. Cross promote your posts. I share my posts on every form of social media that I use – Twitter, Instagram, Pinterest, and Google+. Sometimes tweeting (and remembering to tweet) can be a lot of work, so I use Hootsuite to schedule my blog related tweets for the day! I started out using their Pro plan, but I found that the free was just as sufficient for what I needed to do. I’m always looking for programs to maximize the ease of social media, so if you have any you’d like to recommend, I am alllll ears! I also think it’s super helpful to put your blog link in your social media bios. Honestly, whenever someone follows me on social media, I do some minor creeping. If they have a blog link in their bio, I usually click it to check them out!
4. Engage! Engage with your readers and other bloggers on social media! Try to respond to comments, whether it be on your post or via email. (That one has been a biggie for me!) And always respond to emails, even if it’s just to say that you’re appreciative, but not interested. Some of the emails I get can be kind of condescending, but I always try to reply with a positive spin. Quick story about the importance of responding to emails – a blogger wrote a post that I really related to (and would later realize was sponsored.) It was emotional and had me in tears at my desk. I sent her an email about how much I related to her post, how appreciative I was of it, and how much it helped me to cope with what had happened in my life. She never responded, and I was kind of bummed out. I continued to comment on her posts and say nice things to her on social media, but she never responded. So I just stopped reading her blog. On the other hand, I sent Emily at Life with Emily an email about how I was having a hard time finding jeans and asked for some recommendations since we seem to have similar body types. She sent me the nicest, most thorough email with suggestions for different brands, different styles, and different price points. Because she was so nice to me, I go back to her blog more frequently, and I think so highly of her and her opinions, and I’m more likely to check out products and brands that she recommends.
5. Comment on other blogs. This one could probably go with engage, but I think it’s so important that it needs it’s own line item. I’m not familiar with other sites, but I know with Blogger, I can check my “traffic sources.” It’s amazing how much traffic is generated just by commenting on other sites! (Confession – When I’m looking to check out new blogs, I’ll go to a blog that I like, and click on the clickable blog links in the comments.) When you comment, I would recommend including your blog link. (If you’re unsure how to do this, click here.) I’m all about ease, so I want people to have a really easy time getting to my site! Also, please leave sincere comments on people’s posts! There’s nothing more annoying than pouring your heat into a blog post, only to be met by a two word comment, followed by “Check out my newest blog post!!! *link*”
6. Join groups. I’m an Admin for the Millennial Blogger Network, along with Annaliese & Caroline, and I have found being in a group of lifestyle and fashion bloggers to be so beneficial! It’s a great opportunity to ask questions and share your content with bloggers that you actually have things in common with.
7. Find your tribe! In a world full of women who aren’t always so supportive of other successful women, it’s important to have your “tribe.” I know that I can always count on my friend K from Pick Your Beau, Brittany at Life Like a Twenty Something, and Katelyn of Southern Samplings. Your tribe shouldn’t be girls that are all like you; it’s good to have a different group of strengths! I personally enjoy having different brands in my tribe, as well. Sharing each other’s content and writing guest posts for members of your tribe is a really great way to bring in new readers from a different niche, as well as support your favorite ladies!
Did you find this to be helpful? Do you have any other tips that I should include?
Feel free to shoot me an email or leave me a comment with any questions you may have or suggestions for future blogging related posts!