What It's *Really* Like: A Day in the Life of a Marketing Coordinator | Seersucker Sass

Monday, November 9, 2015

What It's *Really* Like: A Day in the Life of a Marketing Coordinator

Last week we covered the topic of my most received question - infusions.  So today I thought I would write about the second most received question - what my job is like!  I left my first post-grad job back in June, and I'm finally starting to acclimate to my new office environment.  I've gone from 25 co-workers to three, working with almost all women to being the only woman, from two interns to needed an intern like yesterday, and from a building in the heart of downtown to a building in the middle of an industrial park.  Regardless, #lifeisgood.  The biggest adaptation has been realizing that the same job title two different places can mean two different things.  Wow wow wow, my duties are so different in comparison to my last post like this!

A Day in the Life of a Marketing Coordinator

Here is the scoop on what my day is like as a marketing coordinator in the economic development field (and as a part-time blogger!)

6:40 AM | Start my day - brush my teeth with whitening products to balance out all of the coffee and Diet Coke I consume,  wash and moisturize my face, put on the outfit I laid out the night before, do something with my hair, and apply a five minute face of makeup.  (I always pack my makeup bag just in case, though!)

7:30 AM | Commute - usually flip through all of my radio stations five times each before giving up and having a Sam Hunt dance party.  Sometimes I go through drive thru at Chick-Fil-A or Pal's (a local fast food restaurant) before work, depending on my appetite

8:00 AM | Settle in at my desk to enjoy the breakfast I picked up or enjoy a breakfast bar and a cup of green tea with one Splenda.  My work emails don't come to my phone, so I check the abundance of emails while I enjoy my breakfast.  The last email I always check is The Skimm.  After reading the emails, I update my Trello boards with tasks that need to be done relating to the emails.  I recently switched over to Trello from paper to-do lists because they just got so long and unmanageable.  

8:40 AM | Scan the local papers and news stations online for anything relevant to my company that may have been released in the past 24 hours.  It's usually hit or miss - some days I'll find four really good articles, other times I'll go two weeks without anything that needs to be shared.  I link to the relevant info on our website and social media.

9:00 AM | My boss recently put me completely in charge of our print ads, so I like to look at them around 9 because I feel like my brain is fully awake and not exhausted yet.  I mark up my changes, then send them back to our graphic designer.

9:30 AM | Before getting into another task, I usually proofread my blog post for the day.  My previous boss taught me that looking at something with fresh eyes is so helpful, and I agree.  I take a few 15 minute breaks like this throughout the day, because I'm a firm believer that breaks stop you from getting burnt out.

9:45 AM | I complete a filler admin task like paying a bill online or sending out a meeting reminder.

10:00 AM | Staff Meeting - we have lots of these, and they're helpful since we're a small office and pretty much each little "program" is a one person show.  We give an update on what we're working on, tell each other what we need from each other, and are given new assignments.

10:45 AM | I feel like we have lots of 11 am meetings here.  I usually greet the guests and offer them coffee.  Sometimes someone will comment on how good I am at making coffee, and I'll say, "Thanks, that's why they hired me!"  After everyone is settled, I usually work on stuff I was assigned during the staff meeting while it's still fresh on my mind, especially as we're preparing to make a big announcement!  This is also the time that I take conference calls.  Our office is out in the middle of nowhere, so I do lots of calls to avoid losing an hour of my work day driving.  Today's call is about working with a local agency to create a video.

12:00 PM | I take another quick break to be sure that my scheduled posts have gone through and are linked properly, then I draft up my blog Facebook post.  It's the one thing that I don't pre-schedule, because the graphics don't cooperate.

12:15 PM | Between 12:15 and 1 PM, I try to knock out as much administrative work as possible while the office is quiet and I'm here alone.

1:00 PM | Heat up my lunch, enjoy it at my desk, and delve into my Trello boards.  I usually like to do my major projects in the afternoon, because I can work on them with limited interruptions.  I'm currently working on a social media presentation for our board so that I can explain why we use social media, what we use, and what we're exploring to use in the future.  Prezi is totally new to me, but I love it so much more than Power Point.

2:45 PM |  Choose a company holiday card.  When counting all of the people that they needed to be sent to from old lists, I realize the lists overlap.  So I spend a chunk of my afternoon trying to clear that up.

3:45 PM |  Receive new drafts from our graphic designer and compare them to our old drafts.  Submit changes and pray that she doesn't hate me, because I feel so mean when I give feedback.

4:30 PM |  Prepare everything for the next day.  I usually clean my desk up, re-organize my Trello boards, and sort through the mountain of Post-It notes that has accumulated on my desk.  I always end my day by checking over the analytics for our website and check our Facebook stats.

5:05 PM |  Race out the door.  Most days aren't "mine" after work - I end up attending a meeting for an organization I'm involved, an event, or the occasional girl's night out!  On days that are "mine" after work, I pick up a burrito bowl on my way home, then hang out with my boyfriend and Francis for a little bit before I throw on some pajamas and start blogging.  (I try to take my photos on weekends so that I can just focus on content creation during the week.)  I try to make a little bit of time to work through Helene's e-courses that I purchased - Quit Your Job to Blog and Instagram for Success.  Instagram is the trickiest form of social media for me, because I forever feel like I gain one follower and lose two.

9:00 PM |  Pick out an outfit and accessories for the next day, then shower.  I lost a good amount of hair to chemo pills, and when it grew back, it had this awesome, wavy texture.  I usually go to bed with wet hair so that it can air dry to it's fullest texture potential.

10:00 PM |  Curl up in bed with Francis and prepare to do it all over again tomorrow :)

Voila!  There you have it - a busy day in my very exciting (lolol) life! What is your job title?  What's your day like?  I would love to know more about how you spend your 8-5 :)

Happy Monday, y'all!  Be sure to come back tomorrow, because I have an awesome collaboration in the works.  (I also look like I'm doing the Hotline Bling dance in the photos, so that alone makes it worth visiting in my opinion.)


  1. Insta is my hardest one to combat as well.
    I feel like my numbers are constantly dropping which can become stressful.
    We have some very similar tasks, but then very different ones as well.
    I work in a small office as well so I know how it can be to wear a bunch of different hats. It definitely has its pros and cons though.

    Love these types of posts.

    xoxo, Jenny || Breakfast at Lillys

  2. Love how you described a day in the life! Great post!

  3. I found this post so fun to read! I really want to try out those ecourses for blogging and Instagram, do you think it's worth it?

  4. This is so fun to read about a day in your life! I have thought about writing a day in my life post for college, but my schedule changes so much every day with my different class schedules and commitments that all of my days are so different- haha!! I am kind of excited for the post-grad life in that hopefully I'll have a more normal schedule!

    xoxo A

  5. Wow sounds like a hectic schedule! SO neat that you are repping the women :) Sounds like a fun job!

  6. Oh my goodness, I remember reading the first post you did about your schedule and this one is even crazier! Those e-courses sounds pretty interesting, will definitely have to look into them!
    xx, Mikkaela
    The Southwestern Prepster

  7. You are so cute and I love that you're a pro at coffee! I wish we had more meetings, but they are rather dull! I think your job sounds pretty fun!

    Nicole // Chronicling Home

  8. Your day sounds so jam packed! I'm super lucky and only have to take a few phone calls, unlike people above me in management who always seem to be on the phone!
    with southern grace,

  9. I'm obsessed with Trello! It is such an easy way to sort things and it gets rid of the "so what are you doing" question. I completely agree with the fb image thing, such a pain, but it's always fast anyways. Sounds like a great job!

    Sara Kate Styling

  10. Wow, it sounds like you have such a busy schedule. You seriously are super woman for being able to put in a full day's work, plus having evenings that really aren't "yours", and still putting out awesome content!

    xoxo, SS

    The Southern Stylista

  11. What a busy day! You're amazing for being able to do that and blog. And you seem so organized. I have never heard of Trello boards before!

  12. This may sound weird, but I absolutely love reading/hearing about other peoples days! I think it's so interesting to compare daily schedules with others! My schedule looks so different from yours! It sounds like you have a pretty busy day, but keep yourself so organized!

    xo Ashley

  13. So fun to get a glimpse into your life girl, it seems like you have a lot of responsibilities in your role which is great but exhausting I'm sure. I have the same instaissues...I lose followers just as often as I gain them. It can feel totally deflating at times!

  14. Really loved reading this as I am just a couple years away from (hopefully) being in a similar place! I've always wondered if a day at the office was as crazy as The Devil Wears Prada made it seem. (haha). You certainly are a busy, working gal but your schedule shows you handle it with poise and precision! Thanks for sharing!

  15. I loved the humor you put into your daily routine. You make the "real world" sound like fun! I was wondering how helpful you feel like those two e-courses are. I've seen those two pop up on a lot of other blogs, and I'm wondering if they're worth the investment.


  16. I actually work as a sales coordinator for a hotel, and initially I thought our jobs would be kind of similar, but they differ a lot. I do a lot of social media and such, but, like you, we have a lot of meetings here. Thanks for giving us a little peek into your everyday. It sounds like you have a very rewarding job.

  17. Wow. It sounds like you have a packed full day. I'm a content writer and the social media manager and some days I feel my days are like yours, and others I feel like, "How the hell am I supposed to stay here for eight hours?"

  18. I love this! I should do a day in the life post! The Skimm is also part of my daily routine.

  19. I love these kind of posts. Being in college, it's nice to see what working professionals do on a day to day basis.

  20. LOVE THIS!!

    Since I have a list of clients, I can't really take the time to search each of them every day to make sure I'm covering content about them so I sign up for Google Alerts! It's super easy, all you do is type in a keyword (I use my client's names) and then whenever something is posted it will email you about it. This could save you a lot of time, especially if you're in one of those periods where nothing is coming through! Also I'm going to set up Trello right now for my office duties! You are seriously a superwoman! Idk how you manage all this! Teach me your ways!

    xx. Brittany | Southern Soul

  21. Fair play to ya. Sounds like a cool job with a lot of responsibility.
    I just started my own business. Skincare and a treatment that I learnt in London called High Definition brows. People are crazy for it over there but not much people in america has heard of it. I have never used most of these social sites that are good for getting your business noticed but realize it has to be done. Can you recommend any good online classes of even workshops that does not cost a arm AND a leg.

  22. Fair play to ya. Sounds like a cool job with a lot of responsibility.
    I just started my own business. Skincare and a treatment that I learnt in London called High Definition brows. People are crazy for it over there but not much people in america has heard of it. I have never used most of these social sites that are good for getting your business noticed but realize it has to be done. Can you recommend any good online classes of even workshops that does not cost a arm AND a leg.